Casino Marbella has marked one of its most significant events in recent years with the official opening of its new slots area and the launch of casinomarbella.es, the new digital platform developed by Grupo CIRSA.
More than 200 guests gathered in the casino gardens for an evening celebrating the evolution of the brand and its commitment to delivering an increasingly comprehensive, innovative and omnichannel entertainment experience.
The event brought together clients, representatives from Marbella City Council, executives and managers from other casinos across Spain, business partners, members of the media and leading figures from the leisure and tourism sectors, establishing the occasion as a key event for the industry.
A night to remember
From the early hours of the evening, the gardens of Casino Marbella were transformed into an exclusive setting where music, entertainment and innovation took centre stage. A live DJ provided the soundtrack as guests enjoyed a carefully curated gastronomic offering, dance performances and acrobatic shows throughout the event.
Guests were also invited to enjoy a corporate photocall, immersive spaces created especially for the occasion and a prize wheel, which proved to be one of the evening’s most popular attractions.
The celebration concluded with a spectacular fireworks display, providing the perfect finale to an event that reflected a new chapter of growth and transformation.
A new slots area that strengthens Casino Marbella’s leadership
Guests were given a first-hand look at the expanded gaming floor, which now features 32 new state-of-the-art slots, bringing the casino’s total offering to more than 130 gaming machines.
The expansion represents a major step forward in Casino Marbella’s ongoing modernisation and investment strategy, further consolidating its position as one of the most innovative leisure and entertainment destinations on the Costa del Sol.
Braulio Pérez, Director of Casino Marbella, said:
“The expansion of our slots area represents another step forward in Casino Marbella’s commitment to continuous evolution and to providing our clients with a truly distinctive entertainment experience. This investment strengthens our leadership on the Costa del Sol and reflects our ongoing commitment to innovation, quality and excellence in service.”
Two brands, one entertainment experience
The opening brought together the on-site experience of Casino Marbella and the new digital world of casinomarbella.es, Grupo CIRSA’s new digital platform, further strengthening the company’s omnichannel strategy.
The website offers a comprehensive range of gaming options, including casino games, live roulette, blackjack, an extensive catalogue of online slots and sports betting, with navigation optimised for desktop, smartphone and tablet.
Alberto Eljarrat, Director of Grupo CIRSA’s Sports Betting and Online Gaming Division, said:
“With the launch of casinomarbella.es, we are demonstrating the Group’s ability to develop proprietary digital platforms based on brands with a strong and recognised identity. Our aim is to expand the Casino Marbella universe and offer clients a digital entertainment experience that retains the brand’s glamorous, aspirational and distinctive character.”
Casino Marbella at its finest
The strong attendance, the excellent response from guests and the impact generated among clients, partners and the media confirm the success of an event that reinforces Casino Marbella’s position as a leading name in the entertainment sector.
With almost five decades of experience, the casino continues to evolve in order to deliver unique experiences that combine gaming, gastronomy, entertainment and technology, all under the highest standards of quality and excellence, while continuing to lead the premium leisure offering on the Costa del Sol.
The opening of the new slots area and the launch of casinomarbella.es represent another milestone in the company’s history and reinforce Grupo CIRSA’s forward-looking vision: integrating its online and on-site capabilities within a single growth strategy.
